Pestered by continuous hammering on the phone? Feel sick to get on the next call? Whiffing about the so called “Hot Leads” supplied by the vendor?
This has been the age-old issue with every marketer who uses phone medium for customer acquisition. Various methods including online, offline, digital, surveys, contests etc. are in vogue and they play an important tool to get leads.
Low conversions, absolute slamming and pesky nature of telesales has made hot, credible and relevant leads order of the day for any direct customer acquisition campaign. Hence RED HOT Sales campaigns are becoming dinosaurs through cold calling mode.
Qualification of leads remains the pivot for their ultimate conversions into a SALE. In layman terms, qualified lead is equivalent to the client’s IDEAL Customer Profile. This, coupled with a WANT leads to conversion. Historically, WANT has always superseded the NEED in impulsive buying or purchase.
How do we set up a scalable and sustainable lead generation vehicle?
Phone leads with soft and subtle persuasion will always add a flavour to customer decision-making. The proper profiling in such lead generation process will let the last mile conversation to be precise in ensuring that customer WANTS are dealt properly.
Remember, online channels generate customers who needs the product/service whereas phone leads channel generates customer who WANT the product/service. With huge phone lists and databases, an efficient call center can be instrumental in putting together a long-term sustainable customer acquisition process.