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Your blog should be a key part of your digital marketing strategy. This is a great way for small businesses to compete with larger firms with bigger budgets. SEO-focused blog posts can drive traffic to your website organically. You need a virtual assistant content writer who is knowledgeable about the job. Virtual assistants are a great option. A virtual assistant can help you be consistent and findable by writing expert content.
You only pay for the articles that a virtual assistant blogger creates. If you don’t require a lot of writing per month, you don’t necessarily need to hire a full-time content expert. With the added convenience of a virtual assistant, you get all the benefits and support of a professional content writer. This is how to use a virtual assistant for your business to grow online.
What can a Virtual Assistant Content Writer do?
VA content writers can be bloggers or static web copy specialists that you hire as part of a retainer agreement to create articles for your website. While your informational pages’ main content may remain the same, or you might need to make minor changes from time to time, your blog can provide fresh content that will keep search engines happy and increase your chances for being found by new users.
A content writer can create blogs, articles, and other social media posts for your company. If you’re like most business owners these days, you’re stretched thin in your day-to-day life – between work and family commitments, it’s hard to find the time to do everything you’d like. The basics of running a successful business today can often take longer than it should due to inefficiencies at the management level. A content writer will also help schedule their workflow based on specific parameters which are pointed out by the owner of the business. This allows the owner to focus on other tasks without worrying about leaving any details unattended to.
HOW TO USE a VA FOR BLOGGING
These are the top ways a virtual assistant blogger can help your business grow online.
1. Optimize Your SEO
SEO stands for Search Engine Optimization. SEO is the art of making your website more appealing to Google, Bing, and other search engines. This allows you to rank higher and maximize views. This is largely dependent on the words you use and how they are used.
A VA content writer will be able boost your SEO for your key keywords and will be able create blogs that will help you rank for similar terms. Users who are interested in your niche will have more chances to find you if you appear in more searches. You have the best chance to get new customers by ranking high for keywords in your industry.
It would be naive to assume organic search is the sole, or even main, driver of traffic to your blog. Traffic will come from many other avenues; backlinks, social media shares, paid advertising, etc. but SEO is what you care about most. Optimizing your posts with keyword rich blogs will start an organic cascade that can keep bringing new visitors to you without having to spend time looking for link opportunities or coming up with topics to compete with page rank giants.
2. Create new content
There are two main advantages to creating new content. Search engines love websites that are regularly updated and provide new information. This is an indication that the website is in development and has not been abandoned with outdated information. Search engines need to provide the best results possible for users. If they don’t they risk losing them to better-suited engines.
Another benefit is that customers who have read your blogs and articles will continue to visit your site. They will continue to return to your website to learn more about your brand and if they love the articles you write on topics that are important to them. You have the potential to convert them to customers if you have them on your site.
With a VA for blogging, you don’t have to do all the work yourself anymore. This doesn’t mean that you are off the hook completely. You are still in charge of overseeing it and checking over what they write at least once before publishing it. This is very important because if anything goes wrong, it could reflect badly on your name.
3. Be the Authority
To be an authority, you don’t have to be the largest fish in the pond. Only be the best. You can be an authority in your field by getting VA content writers to create a series blog that target customers’ pain points and offer solutions.
Your site will be more popular if people visit it and find the most relevant answers. This will increase their likelihood of returning to you and spending money. Because you can provide clear and concise answers to your problems, it helps more people find your site. This attracts the attention of searchers and gives you an edge over other results.
4. Researching can be time-saving
A blog that is well-researched and relevant to your industry requires a lot of research. You simply don’t have the time or the patience to research the best keywords, the latest SEO advice and the details of major developments in your industry.
Virtual assistant bloggers take on this task in order to create the best piece possible that will be a great addition to your website.
There are many benefits to using a virtual assistant. Your schedule will be better managed because the VA can provide the work at your convenience, whether you want it done immediately or want to slot it into your afternoon or evening. You’ll find that research is accomplished much faster because the VA will do the legwork revealing revealing niche topics and blog post ideas for you. It can save you hours each week by delivering what’s right for your blog.
5. Language skills
A third reason to outsource content writers is their ability to write persuasive blogs and hit all the required SEO points. It is more than just being an expert on a topic and being able to write well. Being a blogger is also about being a good salesperson.
24x7direct offers nothing but the smartest and most attentive service to our clients. To get started with your white-glove outsourcing solution, or to learn more, make an appointment for a short demonstration.